Yelena Shapiro

About Yelena Shapiro

Principal at Validated Insights, Inc, performance-obsessed higher education marketer.

Experience

1. Founder & CEO

   Validated Insights

   Nov 2015 — Present · Chicago, IL, US

   Validated Insights, Inc is a higher education agency. We help institutions and other organizations in the education space grow through differentiated creative, a relentless obsession with results and a deep focus on higher ed.Our engagements run deep - we help institutions increase enrollments, evolve their brands, evaluate and name new programs, support admissions with digital marketing and more. Our results speak for themselves - we meet or exceed goals for each client!

Education

• Northwestern University

  Bachelors of Science, Political Science

  1999 — 2004

Skills

• Online Marketing
• Online Lead Generation
• Online Acquisition
• Keyword Advertising
• Search Engine Positioning
• Behavioral Targeting
• Remarketing
• Audience Segmentation
• Interactive Marketing Strategy
• Comparison Shopping
• Contextual Advertising
• Search Advertising
• Google Website Optimizer
• Multivariate Testing
• Landing Page Optimization
• Conversion Optimization
• Interactive Advertising
• Social Media Marketing
• Online Reputation Management
• Off Page Optimization
• Marketing Strategy
• Competitive Strategy
• Facebook
• Ppc
• Google Adwords
• Online Advertising
• Sem
• SEO
• Web Marketing
• Lead Generation
• Business Strategy
• E-Commerce
• Advertising
• Keyword Research
• Marketing
• Analytics
• Digital Marketing
• Affiliate Marketing
• Email Marketing
• Mobile Marketing