Lera Valeriya N.
Marketing Communications Manager @Certified Contractors Network
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WORK HISTORY
Marketing Communications Manager @Certified Contractors Network
Lead marketing communications across email, digital, web, social, events, and programs to enhance brand visibility. • Support conferences, bootcamps, and member initiatives to foster community engagement. • Own and optimize marketing funnels for key programs, ensuring effective lead generation and conversion. • Collaborate with cross-functional teams to execute and optimize campaigns using HubSpot
EDUCATION
University of Maryland Baltimore County
Bachelor’s Degree
SKILLS
ABOUT LERA VALERIYA N.
Marketing and Account Manager with 10+ years of experience in marketing campaign management, partnerships, and program execution across technology, government, and research/educational organizations, including owning strategic B2B and public sector client relationships (B2G). Proven ability to translate performance data into actionable recommendations, manage account pipelines and KPIs, and partner with agencies and internal teams to drive customer adoption, retention, and revenue growth. Background includes overseeing multi-channel advertising programs, managing end-to-end logistics for in-person and web events, and managing cross-functional teams for enterprise clients including Microsoft, Amazon, Palo Alto Networks, Lockheed Martin, Wing Security, Checkmarx, and others. Recognized for building trusted client relationships and delivering measurable outcomes in complex, highly regulated environments. Skilled at bringing creativity to complex projects. Driven by curiosity and a genuine interest in helping organizations grow through collaboration and innovation.On the side, I am a writer, artist, dancer, yoga teacher, and public speaker. I cultivate community around topics related to Eurasia and host talks about the \"Juhuro\" community, a small Persianate Jewish community on the border of Russia and Azerbaijan. I have a short story being published in late 2026.
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