Valeriya Luginets
Marketing Technology and Data Strategy Manager | Customer Data Platform (CDP) Expert | Marketing Automation | Analyst
- Role
- Marketing Technology Manager at Unisys
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Valeriya Luginets
Senior Marketing Manager with 9+ years of experience delivering measurable revenue impact…
Experience
Marketing Technology Manager
Feb 2022 — Present · Seattle, WA, US
Owned and led the implementation of Salesforce Data Cloud (CDP), fully integrating cross-channel data sources, building segments, and activating campaigns that drove a 3.2× higher dwell rate and 10× higher CTR- Enabled firmographic data enrichment and lead data validation across all website forms, chatbots, and content syndication leads, resulting in significant time and cost savings for field marketing and sales operations- Implemented a project management solution for the entire marketing organization by migrating all marketing projects to Welcome software, developing new workflows, and training associates; enhanced visibility and significantly improved project management efficiency- Oversee the implementation, integration and ongoing optimization of marketing technologies, including marketing automation platforms, CRM, CDP, analytics tools, and other relevant software- Oversee relationships with vendors, negotiate contracts, and manage agreements for marketing technology services- Lead training sessions and offer support to internal teams to ensure smooth adoption and effective use of marketing technology tools across the organization- Monitor and analyze marketing campaign metrics, user behavior, and performance data, providing insights and recommendations for ongoing optimization- Stay informed about the latest trends and innovations in marketing technology, seeking opportunities to incorporate new tools and methods to enhance marketing effectiveness.
Education
Taras Shevchenko National University of Kyiv
Bachelor of Science - BS, Sociology
Highline College
Associate's degree, Digital Marketing
thePower
ThePowerMBA, MBA, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation
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