Valeriya Bailey
Marketing Professional, MBA SEO/SEM | Digital Marketing Analytics | Brand Management & Marketing Strategy
- Role
- Global Online Marketing Manager at STERIS
- Location
- Mentor, OH, US
- LinkedIn followers
- 500 followers
About Valeriya Bailey
Valeriya holds a MBA in Strategic Marketing and has thirteen years of experience in…
Experience
Global Online Marketing Manager
Jul 2023 — Present · Mentor, OH, US
Led digital marketing omnichannel strategy to represent product portfolio at and e-commerce at for architect portal, surgical equipment, procedural operating room, procedural gastrointestinal lines of businessLed SEO and SEM projects that resulted in annual growth for website traffic and leadsLed acquisition of V Mueller and representation of surgical instruments online that resulted in a significant boost of organic traffic and leads Managed US and Global sites by developing new content, creating knowledge center articles, product pages, and category updates to improve UI/UX and increase traffic and conversion metrics.Supported new product launches and updates on shop.steris.com sitesConducted market research and competitor analysis to ensure our digital product positioning outperforms competitionLed marketing automation campaigns to increase brand awareness and new product launches.Led quarterly digital performance reviews, providing insights and recommendations for global marketing directors and other stakeholdersManaged and optimized PPC Google Ads Campaigns to expand brand awareness and lead generation
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