Valerio Pellanda
Founder & CEO @Friostar Srl
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WORK HISTORY
Founder & CEO @Friostar Srl
Rimini, IT
Founder and CEO of Friostar Srl, a company specialized in the engineering, procurement, and installation of refrigeration and ice production systems for the food and hospitality sectors.Leading a multidisciplinary team, I manage turnkey international projects mainly in Africa, the Middle East, and Europe, working with general contractors, technicians, architects, and food industry companies.Key responsibilities and areas of focus:– Project development, budgeting, and execution– Client relations and negotiation with partners and institutions– Design and delivery of complete systems for ice production (flakes, cubes, blocks)– Supervision of electrical, mechanical, and automation systems (PLC)– Knowledge of hygiene and food safety regulations (FDA, BRC, GlobalG.A.P, USPH)– Business development in emerging markets and export support
EDUCATION
University of Bologna (Alma Mater Studiorum – Università di Bologna)
Electrical and Electronics Engineering
SKILLS
ABOUT VALERIO PELLANDA
I’m an enthusiastic, optimistic, and highly motivated Italian entrepreneur, founder and CEO of Friostar Srl, a B2B company specialized in the engineering, procurement, and installation of refrigeration and industrial ice systems for the food processing and hospitality industries.With over 25 years of experience, I combine a technical background in refrigeration and automation with a strong commercial mindset. I began my journey in 1997, working alongside my father and learning the field from the ground up. Today, I lead international turnkey projects in Europe, Africa, and the Middle East.My team and I deliver complete solutions for the production, storage, handling, and packaging of ice – from cubes and flakes to blocks – helping companies operate efficiently and safely in even the most challenging markets.Over the years, I’ve developed strong project management skills while operating in sensitive environments. I’m known for being discreet but effective in communication, client-oriented, and pragmatic when solving problems or handling negotiations.My personal mission is to help SMEs and international partners grow through reliable, sustainable, and tailor-made refrigeration solutions that respect industry standards and local needs.
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