Valerie Runde
Driving e-commerce growth with content that converts.
- Role
- Digital Shelf Merchandising Manager at Dhi Corp Design House
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Valerie Runde
Creating clarity out of chaos since 2014.
Experience
Digital Shelf Merchandising Manager
Jul 2025 — Present · Mequon, WI, US
Leading cross-functional merchandising strategy for Design House products across third-party retail platforms (Amazon, Home Depot, Wayfair, etc.), developing customer-focused guidelines, and ensuring optimal product page performance to drive sales conversions.+ Managing comprehensive content creation and optimization, including SEO-focused copy, product descriptions, digital assets, photos, videos, and compliance documentation while maintaining brand consistency across all touchpoints.+ Overseeing internal and external creative teams, including graphic designers, providing strategic direction, quality assurance, and performance management to deliver high-converting product pages that meet customer specifications.+ Utilizing Salsify PIM system to organize, maintain, and optimize product data, digital assets, and content delivery while ensuring data quality standards and proper meta tagging for enhanced searchability.+ Analyzing merchandising performance metrics and generating actionable reports on content effectiveness, search optimization, and conversion rates to identify improvement opportunities and meet key performance indicators.+ Developing strategic planning and budget management for merchandising initiatives, creating timelines and calendars while continuously optimizing processes to support company-wide sales objectives and customer satisfaction goals.
Education
Milwaukee Institute of Art & Design
Graphic Design
University of Wisconsin-Milwaukee
Bachelor of Science - BS, Information Science and Technology
2026
Feel Your Best, Yoga Teacher Training
RYT-200, Yoga
Milwaukee Area Technical College
Associates in Applied Sciences, Interior Design
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