Valerie Rose
Strategic Planning and Activation Leader in Healthcare, CPG and B2B
- Role
- Associate Director, Gastroenterology Portfolio Marketing at AbbVie
- Location
- Buffalo Grove, IL, US
- LinkedIn followers
- 500 followers
About Valerie Rose
A sampling of brands I have led strategic and activation efforts include- Pharma: HCP and Patient for Immunology and Oncology areas within AbbVie, Astellas Oncology, Athenex Oncology, Horizon, Pfizer, Seagen -OTC Healthcare: Aleve, Bayer Aspirin, Phillips\', Claritin, Alka-Seltzer Plus, RID, Flintstones -CPG: Pampers, SC Johnson, Lay\'s -Travel: United Airlines, Hyatt Hotels-Retail: QVC, Supervalu, Pearle Vision-B2B: Moen, Tyco Electronics, Bayer Animal Health-Alcohol/Spirits: Bud LightSpecialties- Persona Creation- Customer Journeys- Trend and Industry Reports- Ecosystem Definition- Go-to-Market Planning- Strategic Alignment of Media Planning - Communication Architecture for Campaign Development- Launch Planning- eCRM Strategic Planning- Brand Competitive Analysis- KPI Definition- POVs- Recruiting Screeners and Testing Objectives- Moderator Guides and Moderating Ethnographic and Usability
Experience
Associate Director, Gastroenterology Portfolio Marketing
Jan 2026 — Present
Education
University of Miami
Bachelor of Science in Communication, Majors in Advertising and English Literature and Minor in Marketing
Skills
- Customer Insight
- Advertising
- Gap Analysis
- Card Sorting
- Interactive Advertising
- Business Requirements
- Contextual Research
- Crm
- Competitive Analysis
- Persona
- E-Commerce
- Taxonomy
- Usability Testing
- Interactive Marketing
- User Journeys
- Integrated Marketing
- Online Advertising
- Ethnography
- Personas
- Persona Creation
- Market Research
- Customer Journeys
- Qualitative Research
- Digital Marketing
- Digital Strategy
- User Experience
- Content Strategy
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