Valerie Rodarte

About Valerie Rodarte

I work with brands to determine how they should participate in platform ecosystems-whether through vendor-led Retail partnerships or direct Marketplace selling-and how to scale within those environments in a way that supports long-term growth and margin objectives. Over the past 10+ years across Amazon and Newegg, I\'ve partnered with enterprise, mid-market, and emerging brands navigating the operational and economic differences between Retail and seller-led Marketplace models. My work has focused on aligning assortment, pricing, fulfillment, and promotional investment to structural requirements of each channel. I have supported partners operating across both Amazon Vendor Central (Retail) and Seller Central (Marketplace) environments, helping brands navigate channel participation decisions and scale within each operating model. In my current role at Amazon, I support enterprise beauty brands operating within the vendor-led Retail model with ownership of category-level P&L performance-translating commercial priorities into in-platform growth strategies that balance topline expansion with Retail profitability considerations. Previously, I led acquisition and incubation efforts for third-party sellers entering Amazon\'s Marketplace, guiding partners through channel entry and operational readiness to accelerate performance post-launch. Prior to Amazon, I led Consumer Electronics category performance at Newegg across both Retail and Marketplace environments with ownership of category-level P&L and EBITDA, and was recognized as the only Director to achieve positive EBITDA contribution across the CE portfolio through balanced investment and channel strategy across selling models.I\'m particularly interested in helping brands align channel participation decisions with internal growth priorities and scale successfully within platform ecosystems. Amazon Bar Raiser | 2024 Teammate of the Year | 2023 Rep of the Year

Experience

1. Sr Vendor Manager, Premium Beauty

   Amazon

   Mar 2025 — Present · US

Skills

• Store Management
• Electronics
• Team Leadership
• P&L Management
• Home Audio
• Strategic Partnerships
• Management
• Retail
• Sales
• Car Audio
• E-Commerce
• Consumer Electronics
• Product Marketing
• Merchandising
• Logistics
• Customer Satisfaction
• New Business Development
• Sales Growth
• Mac
• Computers
• Sales Management
• Windows
• Marketing
• Inventory Management
• Inventory Control
• Business-to-Business (B2b)
• Forecasting
• Visual Merchandising
• Product Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Pricing Strategy
• Customer Service
• Competitive Analysis
• Business Development
• Negotiation
• Product Development
• Time Management
• Account Management
• Customer Insight