Valérie Rochette
Directrice Mass Channel Europe @Groupe SEB
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WORK HISTORY
Directrice Mass Channel Europe @Groupe SEB
Lyon, FR
A leadership position with the responsibility of driving growth and performance in a dedicated channel at the EU level while reinforcing our sales operation excellence. This role involves setting strategic direction, identify opportunities for growth, commercial policy implementation and sales practices reinforcement.1.Commercial Policy implementation :Execute EU commercial policy in the channel including pricing recommendationsEnsure common sales practices aligned with ECOPOLDrive promotionnal investments guidelinesHelp, train and onboard local teams 2.Monitor Channel performance :Analyze and Identify gaps and opportunities to growthRecommend corrective actions to markets and potentially to BU’sShare best practices among countriesDeploy the Group Category Strategy in the channelManage Catman role and implement EU initiatives3.Lead IKA Management :Manage IKA Manager dedicated to the channel and optimize negotiationsEnsure legal compliance and coordination among SEB countriesImplement Category Strategy in contracts
ABOUT VALÉRIE ROCHETTE
Plus de 20 ans d\'expérience en Directions commerciales et Codir dans des groupes leaders, j\'ai une solide expertise de l\'univers de la Grande Consommation en alimentaire et non-alimentaire autour de quatre grands piliers du retail- Le management d\'équipes élargies (+140 collaborateurs)- La négociation de grands comptes (+de 220 M€)- Le développement commercial, le catégorie management et la politique commerciale multi-channels - L\'interface marketing- commerce- supply-finance J\'aime conduire et accompagner les transformations des équipes et du business, au service de la performance des entreprises en développant des collaborations transversales.valerierochette1atgmail.com
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