Valerie Regis

About Valerie Regis

I have 10+ years of experience managing commercial and marketing programs for global CPG powerhouses, including Diageo, The Coca-Cola Company, Conagra, Danone, and KAO. My career driving brand growth has spanned across several U.S. regions and 20+ international markets.My professional journey spans corporate, agency, and startup environments, giving me a unique and versatile perspective. I’ve successfully executed transformative activations, high-impact sponsorships, built cross-functional teams, and earned multiple sales awards. I’ve cultivated strong relationships across the value chain—from manufacturers and distributors to individuals working in wholesale, retail, and on-premise.I aim to continue leveraging my strengths in strategic planning, marketing, relationship management, and negotiation to drive meaningful partnerships and growth-focused programming.Outside of work, I’m an avid foodie, travel enthusiast, and connector at heart. I’m also passionate about advancing causes centered on equity and inclusion, community restoration, medical research, and educational empowerment.Areas of ExpertiseFMCG Industry | Field Marketing | Trade Marketing | Account Management | Consultative Selling | Business Development | International Distributor Management | Brand Building | Project Management | Trend Analysis | Negotiation | Lead Generation | Sales Forecasting | Promotional Strategy | Problem Solving | Budgeting | Reporting | Presenting | Microsoft Office Suite

Experience

1. Activation Executive (Customer Marketing), Venture Caribbean

   Diageo

   Dec 2024 — Present · Miami, FL, US

   Permanent Markets: Trinidad, Barbados, Bermuda, San AndresTemporary Markets (F25 H2 / F26 H2): St. Maarten, USVI, BVIKey Activation Projects:• Guinness Smooth Launch (Trinidad - September 2025)| Presented at CCV October Townhall• Johnnie Walker Keep Walking Like A Bajan Campaign (Barbados - August 2025)• Guinness Smooth Relaunch (Barbados - July 2025)• Casamigos x Andrea Iyamah Influencer Retreat at Cap Juluca (Anguilla - March 2025)• Johnnie Walker Keep Walking Like A Trini Campaign (Trinidad - February 2025)• Manages $1.6M in A&P (BTL) and trade spend, maintaining accurate forecast of spend• Leads trade marketing management, measuring ROI against scorecard metrics• Ensures successful completion of annual activation calendar and commercial plan • Guides distributor partners on execution strategy and evaluates efficient optimization of investment• Influence and collaborate cross-functionally with commercial sales, brand marketing, distributor partners and external agencies to deliver exceptional trade activities by market across on premise, off premise and out of trade

Education

• Florida International University

  Bachelor of Science - BS, Communication

• University of Florida - Warrington College of Business

  Master of Business Administration - MBA

• Florida International University

  Bachelor of Business Administration - BBA, Marketing Management

• School16

  Digital Marketing, Project Management, Product Management, and Sales & Customer Success

Skills

• Market Research
• Editing
• Microsoft Word
• Team Leadership
• Indesign
• Quickbooks
• Territory Management
• Strategic Thinking
• Blogging
• Audio Editing
• Cpg Industry
• Marketing Communications
• Facebook
• Illustrator
• Consumer Package Goods
• Newsletters
• Public Speaking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Communication
• Photoshop
• Account Management
• Strategic Planning
• Budget Management
• Public Relations
• Business Strategy
• Wix
• Sales Management
• Marketing
• Copy Editing
• Copywriting
• Microsoft Office
• Foodservice Distribution
• Children's Books
• Food Distribution
• Brand Management
• Consumer Marketing
• Marketing Strategy
• Analytical Reasoning