Valerie Poma
Integrated Marketing Leader & Brand Storyteller with 8+ years Sports Industry Experience
- Role
- Senior Manager, Integrated Marketing at Washington Wizards
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Valerie Poma
I was born and raised in metro-Detroit, where sports became a large part of my life from a young age!I am a well-seasoned sports marketing professional with 8 years of experience spanning the NCAA, MiLB, NFL, and most notably, the NBA. I have always felt naturally immersed in sports culture through digital and social marketing. The opportunity to engage fans through a vast amount of digital marketing channels makes me excited to walk into work every day. Learn more about me and view my work: https://valeriepoma.my.canva.site/Outside of work, I am genuinely the largest reality tv fan, so please feel free to pick my brain on anything Big Brother, Survivor, The Amazing Race, etc!
Experience
Senior Manager, Integrated Marketing
Oct 2024 — Present · Washington, DC, US
Strategized all owned and operated advertising assets for Washington Wizards.• Generated $100K+ over 2 seasons in attributed ticket revenue through email marketing.• Tripled text database over 2 seasons through data acquisition efforts during high engagement timeframes.• Owned influencer, creator, and celebrity relationships through hosting, gifting, and collaborations.• Delivered $3M+ in EMV through influencer efforts in the first year of program ownership.• Planned all-new “Creative & Cocktails” event to bring 150+ DMV creatives together to nurture new and existing partnerships. • Executed paid social budget during 2025-26 season, generating $1.8M in total revenue.
Education
Michigan State University - Eli Broad College of Business
Bachelor's Degree
Eastern Michigan University
Master of Science - MS
Schoolcraft College
General Education
Skills
- Cashiering
- Customer Service
- Teamwork
- Reliability
- Performance Motivation
- Computer Literacy
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