Valerie Vargas

Senior Vice President - Content Creation & Advertising

Role: Senior Vice President - Content Creation & Advertising at AT&T
Location: Dallas, TX, US
LinkedIn followers: 500 followers

About Valerie Vargas

Professional Profile:• A team player who cultivates key-stakeholder relationships, strategic alliances, and partnering of resources to foster corporate revenues and cultivate client loyalty. Adept at working within highly-matrixed organizations.• Experienced strategist, skilled at client needs assessment, proposal development, contract negotiations and customer relations for technology focused solutions.• Legal expertise allowing for a comprehensive understanding of numerous aspects of law as well as resulting legal policies/procedures within a highly competitive market.• Recognized leader building dynamic teams while defining and achieving organizational visions.Marketing Expertise:• Innovative marketing communication and advertising techniques targeting both internal and external customers.• Champion of leading customer intelligence, sales support, research and client services programs.• Strong ability to analyze and introduce/create media programs that raise customer response and engagement levels.• Skilled in developing/executing marketing & advertising programs with budgets between $1-700M.

Experience

Senior Vice President - Content Creation & Advertising
AT&T
Jul 2021 — Present · Dallas, TX, US
Develop new communications to drive growth & improve customer retention. Inception to execution of all AT & T advertising communications including Brand, Consumer, Business, and CSR – mass, digital and social on both a national and local scale. Oversee all AT & T Retail Merchandising, dressing 5400 retail stores with signage, messaging, imagery and displays.

Education

University of Miami School of Law
Juris Doctor, Law
1994 — 1997

Skills

Integrated Marketing
Sales Operations
Advertising
Mobile Devices
New Business Development
Direct Marketing
Competitive Analysis
Contract Negotiation
Customer Insight
Segmentation
Product Marketing
Leadership
Business Development
Digital Marketing
Program Management
Strategy
Marketing
Marketing Communications
Strategic Partnerships
Cross-Functional Team Leadership
Marketing Strategy
Management
Product Management
Sponsorship

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