Valerie Baker
Marketing & Sales Director at Newport Aquarium
- Role
- Sales and Marketing Director at Newport Aquarium
- Location
- Alexandria, KY, US
- LinkedIn followers
- 500 followers
About Valerie Baker
Creative and results-oriented Sales & Marketing Director with 17+ years of progressive experience in hospitality, attractions, and entertainment. Proven expertise in building powerful marketing strategies, brand development, and digital storytelling that drive guest engagement and revenue. Known for energizing teams, shaping unforgettable guest experiences, and leading data-backed campaigns across digital, social, and experiential platforms. A passionate, purpose-driven leader with deep experience in family entertainment and tourism.Key Skills:• Integrated marketing strategy• Campaign development (digital, social, email)• Destination & attraction marketing• Guest experience innovation• Sales enablement & revenue growth• Cross-functional team leadership• Media buying & pr oversight• CRM & loyalty marketing• Brand partnerships• Budget management & forecasting
Experience
Sales and Marketing Director
Nov 2024 — Present · Newport, KY, US
Education
Western Governors University
Bachelor of Science Business Administration, Marketing
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