Valerie Lavoie

WORK HISTORY

EDUCATION

ABOUT VALERIE LAVOIE

I\'ve been in the agency world for awhile now; client service, account management, strategy, media, project management, digital production; you name it, I’ve probably dipped my toe into some ad agency discipline at some point in my career. Account Service is where I naturally gravitated and has been my career (not job) for over 15 years.I\'m currently working on a variety of projects, managing Delivery and Account Management for mid-size digital agencies; I step in fractionally with the clarity, experience, and momentum of a VP or Director, without the overhead or commitment of a permanent hire. I love working with my clients to elevate their teams and help run their companies with big agency dreams and small agency budgets. It\'s a win win! Here are some things I do on a regular basis and would like to think I\'ve gotten somewhat good at: CRM and owner communications strategy (owning the owner)Digital asset coordinationLoyalty program strategy and developmentMDF, co-op and compliance program administrationContent planning and turning content into commerceEnding sentences in prepositionsReminding brands to put their customers at the center of everything they doPrint, broadcast, OOH, email, direct mail and digital collateral management (all the stuff)Budget management (all the money)Client communication and expectation management (This is a blast. No, really. Moving targets are fun challenges!)Solutions contributions and strategic thinking (in which I gather some of the smarty pants people I know and we talk a lot)Drinking obscene amounts of coffee (All this stuff I do is powered by caffeine)Project management (what does this even mean? If you don\'t know, hug a project manager. They deserve it)Team mentoring and collaboration (I call it Family Time; everyone else calls it work. Potato patahto)