Valérie Ilegems
Strategy Realization and Operations Leader for B & E, Ce & Apac Brand, Marketing & Communications @EY
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WORK HISTORY
Strategy Realization and Operations Leader for B & E, Ce & Apac Brand, Marketing & Communications @EY
Brussels, BE
Brand, Marketing and Communications (BMC) has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organizationAs the Strategy Realization and Operations Leader for Global Brand & Experience (B&E), Global Communications & Engagement (CE) and the APAC area, my main responsibilities are:* Focusing on cost-containment and efficiency, identifying opportunities for consistent best practices, implementing business transformation and connecting global, Regional, Service Line and Sector teams to maximize Brand, Marketing and Communication’s impact* Be the trusted business advisor assisting in driving strategic objectives and coordinating operational activities, including: managing group wide operational processes, leading internal projects and initiatives to assist strategic imperatives, assisting leaders to improve people engagement, identifying opportunities for improvement and leveraging opportunities to influence BMC group strategy
EDUCATION
Università degli Studi di Genova
Master's degree in Modern Foreign Literature & Languages, Historical and Cultural Studies with Major in English
SKILLS
ABOUT VALÉRIE ILEGEMS
I am an enthusiastic Sales and Marketing Expert with over 20 years of experience in sales, online/offline marketing, business development and product/brand/project management with an international backgroundThe foundation of my success lies in my passion for marketing and development and my eagerness to make a difference. Over the years I have gained a lot of insight and experience in working closely with many different cross-functional teams and agencies all over the world which has strengthened my communication, negotiation and presentation skills. I am determined, reliable, customer oriented, result driven and analyticalBrand/Product development: Overall strategy setup | Value proposition, Message House and Customer Journey to different Target Audiences | Market and Competitor Analysis | Brand and Product Awareness | Lead Generation | Go-to-Market strategies | Build growth strategies through customer acquisition and retention marketingManagement: International campaigns and projects | Delivery of efficient marketing/action/media and PR plans | Budget and P&L’s | Motivate, Coach and Train international teams | Manage and Optimize performance, growth and revenue | Relationships with internal and external resources, agencies and partners | Account-based marketing strategies | Consultancy to Franchise partnersPassionate about wines, self development, languages and exploring new cultures
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