Valerie Hernandez

About Valerie Hernandez

With over 20 years of marketing experience, I\'ve worked with Fortune 500 and non-profit organizations to develop inbound marketing strategies to attract, engage, and convert leads. I\'m passionate about strategy, obsessive about target audiences, and spirited about messaging and content development. I’m a storyteller at heart, so here’s my story: I’m a “professional matchmaker” who helps my clients find true love, one customer/donor/employee at a time. In my current role, I develop recruitment marketing strategies that have increased candidate and employee engagement through content marketing, digital solutions, and targeted media strategies.(I also partner with my analytics reports to help ensure I\'m doing my job right!) My biggest success story is helping clients drastically reduce cost-per-hire and grow their employer brand by building a talent network and telling better employment stories. I am also a lead marketing consultant at ICU baby, a non-profit dedicated to helping families with babies in neonatal intensive care. This has been an extraordinary opportunity to build and grow a non-profit brand and community from the ground up. Rolling up my sleeves and diving in has never brought me more marketing joy! I’m so grateful to be part of this organization.My career experience includes work in Paris, France, where I helped build a global marketing strategy for a telecommunications start-up firm. In Madrid, Spain, I was an executive trainer for a leading English language school that helped professionals build fluency and confidence to use English in their careers. I hold a BA in Communications and Media from Rutgers University and have studied at the Universidad Complutense in Madrid and the Institute de Langue Française in Paris.Specialties: Marketing Strategy, Storytelling, Content Marketing, Employee Engagement, Internal Communications, Branding, Employer Branding, Email Marketing, Social Strategy, Campaign Analytics, Account Management, Project Management, Advertising, Digital Solutions, Domo, Active Campaign, Sizmek, Google Analytics.

Experience

1. Marketing Strategist

   Scg Advertising Public Relations

   Jan 2024 — Present

Education

• Rutgers University

  Bachelor's degree, Communication, Journalism, and Related Programs

  1994 — 1998

Skills

• Advertising Sales
• Public Relations
• Interactive Marketing
• Account Management
• Online Advertising
• Marketing
• Strategic Communications
• Social Media
• Direct Mail
• Digital Media
• Online Marketing
• Media Buying
• Recruiting
• Recruitment Advertising
• Lead Generation
• Marketing Strategy
• Digital Marketing
• Integrated Marketing
• Advertising
• Brand Development
• Media Planning
• Sem
• Social Media Marketing
• Strategy
• Email Marketing
• Digital Strategy
• Search Engine Marketing (Sem)
• Employee Engagement
• Direct Marketing