Valerie Furgerson

About Valerie Furgerson

I am a Creative Strategist passionate about three things: adventure, iced coffee and telling stories. My expertise is in crafting compelling stories that resonate with consumers and position brands to activate in culture in an impactful way. My innate curiosity has afforded me the opportunity to work on award-winning campaigns in every industry including Travel, Tech, Hospitality, QSR, Banking/Financial and CPG.Roster: Pinterest, Intel, Lululemon, Hilton Hotels portfolio, Capital One, Southwest Airlines, Popeyes, Universal Parks & Resorts, Pizza Hut, Northwestern Mutual, Jack Links

Experience

1. Global Brand Marketing & Creative Strategy

   Pinterest

   Apr 2022 — Present · Seattle, WA, US

   Strategy, Creative & Measurement Lead for Pinterest Predicts 2026 consumer campaign• Co-led the campaign and creative strategy for the US market• Oversaw the development and execution of US partnershipsStrategy, Creative & Measurement Lead for Coachella 2026 • Developed the campaign and creative strategy for the campaign + IRL activation• Oversaw the development of the on the ground experience Strategy, Creative & Measurement Lead for Pinterest Predicts 2025 consumer campaign• Briefed agency partners and ensured strategic + creative alignment across global markets• Managed measurement and reporting for all consumer activationsMarketing Lead for 2024 Board Sharing campaign: Now you can share your Pinterest boards as videos and across a variety of platforms• Owned global marketing and creative strategy (inclusive of social, influencers, in-product, etc)Marketing Lead for 2024 Body Type Ranges Campaign: Pinterest\'s first of its kind tool to help you personalize your search results by body type• Owned marketing and creative strategy for the US market (inclusive of social, influencers, in-product, etc)Marketing Lead for Pinterest Predicts 2024 Pop-Up Shop: Pinterest\'s first U.S. pop-up• Collaborated with our experiential team to bring nine trends to life at a pop-up in NYC• Led creative strategy for consumer and advertiser audiences• Oversaw the development + execution of three unique events at our pop-up: influencer, press and advertiserMarketing Lead for 2023 Inclusive AI Campaign (body types + skin tones ranges): Leveraging Pinterest\'s new industry-first technology to make the platform more inclusive by default• Led creative strategy, briefing agency partners + internal creative teams• Owned global strategy (inclusive of social, influencers, in-product, etc)Marketing Lead for 2022 Holiday Campaign: Pinterest\'s first holiday shopping campaign • Owned marketing strategy across global markets • Managed the integrated campaign process

Education

• John Cabot University

  Marketing

  2014 — 2014

• The University of Texas at Austin

  Master of Arts (M.A.), Advertising

  2015 — 2017

• Universität Erfurt

  Communication and Media Studies

  2016 — 2016

• California State University, Long Beach

  Bachelor of Arts (B.A.), Communication and Media Studies

  2012 — 2015

Skills

• Social Networking
• Social Media
• Advertising
• Strategy
• Public Relations
• Teamwork
• Market Research
• Blogging
• Marketing
• Microsoft Office
• Customer Service
• Time Management
• Facebook
• Work in a Fast Paced Environment
• Social Skills
• Team Leadership
• Telephone Skills
• Data Entry
• Marketing Communications
• Event Planning
• Social Media Marketing
• Public Speaking
• Magento