Valerie Drews

About Valerie Drews

As an Executive Global Business Development & Marketing Leader, I have a background in driving international expansion, cross-cultural growth strategies, and organizational transformation through scalable go-to market frameworks, strategic partnerships, and high-performing teams. My competencies also extend to change management, market positioning, and team mentorship. It is my passion to deliver measurable impact with new customer acquisitions worldwide.Key Achievements Include: Lead and develop a 12-member strategic team (Customer Advisors, Industry Consultants, Partner/Channel Managers, Training Specialists), operating at the intersection of sales, marketing, and product to deliver industry-specific initiatives Championed scalable channel partner and training programs that turned resource constraints into innovative, long-term growth systems, ultimately being recognized with Hyland’s 2024 President’s Club Award Handpicked to lead international expansion for Hyland’s Higher Education and Commercial verticals across LATAM, EMEA, and APAC, with responsibility for shaping strategy, messaging, and go-to-market execution Generated transformative results, including 225% revenue growth in Education and consistent year-over-year revenue doubling for 3 consecutive years Directed a $1M+ annual global marketing budget while pioneering Hyland’s engagement with external agencies, maximizing ROI through tailored partnerships Delivered measurable impact with 1,500 new customer acquisitions worldwide, achieved through targeted campaigns, effective partner collaboration, and localized messaging strategiesContact me through this profile if you wish to connect.

Experience

1. Senior Manager, Industry Advisors

   Hyland

   Jan 2021 — Present

   Lead and develop a 12-member strategic team (Customer Advisors, Industry Consultants, Partner/Channel Managers, Training Specialists) within $1B company’s $33M business unit, operating at intersection of sales, marketing, and product to deliver industry specific initiatives.• Serve as strategic partner to the VP, driving regional business development, resource allocation, and executive-level decision making that achieved 100% of new sales quota ($5M) and 17.6% ARR growth in 2024.• Consistently deliver 20% YoY regional growth despite limited resources, sustaining Hyland’s market leadership in higher education (8 of top 10 universities in Colombia, 3 of top 5 in Chile, and expanding in Mexico).• Directed vertical growth strategies that delivered 34% ARR growth in Financial Services and 36% ARR growth in Government, establishing Hyland as an industry leader across key international markets.• Generated 32% YoY pipeline growth overall, including $5M in pipeline within 10 months for a new platform launch, by co-creating regionally resonant marketing campaigns and executive engagement programs that consistently attract C-level decision makers.• Championed scalable channel partner and training programs that turned resource constraints into innovative, long-term growth systems, ultimately being recognized with Hyland’s 2024 President’s Club Award.

Education

• Thunderbird School of Global Management

  Executive Certificate, Global Marketing

  2013 — 2013

• Cleveland State University

  MBA, MBA

  2008 — 2010

• Universidad EAFIT

  BS, Production Engineering

  1993 — 1998

Skills

• Integrated Marketing
• Enterprise Content Management
• Lead Generation
• Marketing
• Channel
• International Relations
• Online Marketing
• Leadership
• Product Marketing
• Global Strategy
• Strategic Planning
• International Marketing
• Business Process
• Competitive Analysis
• Business Development
• Saas
• Program Management
• B2b
• Analytics
• Crm
• Business Analysis
• Account Management
• Content Management
• Enterprise Software
• Product Management
• Solution Selling
• Business Intelligence
• Ppc
• Sales Process
• Management
• Sem