Valerie Dingus
Driving Go-to-Market Success Through Strategic Product Messaging, Customer Insights, and Sales Enablement
- Role
- Product Marketing Manager at Trader Interactive
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Valerie Dingus
As a Product Marketing Manager in the online marketplace space, I act as the strategic bridge between Product, Sales, and Marketing. I own the go-to-market strategy and ensure every launch connects with the right audience at the right time.I specialize in crafting clear, compelling messaging and positioning that speaks to the unique needs of both sellers and buyers. From shaping roadmap direction with real customer insights to leading high-impact launches and building sales enablement tools, I help turn product potential into business growth.Some of the areas I focus on- Marketplace-specific messaging frameworks- GTM planning for new features and monetization strategies- Sales enablement tools that drive confidence and performance- Market and competitive analysis that informs product positioning- Cross-functional alignment to keep teams moving in sync- Leading and mentoring a high-performing product marketing teamI’m passionate about bringing clarity and strategy to complex challenges and telling the kind of product stories that drive adoption, engagement, and lasting impact.
Experience
Product Marketing Manager
Jul 2025 — Present · Virginia Beach, VA, US
As Product Marketing Manager, I serve as the strategic connector between Product, Sales, and Marketing, owning the go-to-market strategy and ensuring every product and feature resonates with the right audience at the right time.I lead the development of messaging, positioning, and value propositions across brands and verticals, translating complex capabilities into compelling stories that drive adoption and differentiate our offerings. Partnering closely with cross-functional teams, I shape the product roadmap with real buyer insights, plan impactful launches, and equip our sales teams with the tools they need to win.Key contributions:Crafting marketplace-specific messaging frameworks that speak to the unique needs of both supply-side (dealers/sellers) and demand-side (buyers) audiencesOptimizing GTM planning for new marketplace features and monetization opportunities, driving adoption and revenue growthDeveloping sales enablement materials tailored to dealer outreach, including pitch decks, competitive one-pagers, and objection-handling toolsPartnering with Product teams to ensure roadmap priorities reflect user feedback, competitive gaps, and emerging market trendsSynthesizing market and competitor insights into actionable strategy for positioning and innovationLeading a growing product marketing team focused on execution, cross-functional alignment, and customer-centric thinkingIn the fast-paced world of online marketplaces, I bring clarity, strategy, and storytelling that move the business forward.
Education
Old Dominion University
Bachelor’s Degree, Business Management & Marketing
William & Mary – Raymond A. Mason School of Business
Master of Business Administration - MBA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.