Valerie Diem

About Valerie Diem

Valerie has a Bachelors in Global Business Management from the Thunderbird School of Global Management and a Masters in Digital Audience Marketing Strategy from Walter Cronkite’s School of Journalism and Mass Communication. She works as the Marketing Manager/Team Lead for the Pediatrics Services operating group at Sevita. At Sevita, she develops marketing strategies, leads initiatives to improve SEO, places digital ads, and utilizes HubSpot to manage social accounts, publish blogs, and deliver email marketing campaigns. Sevita is a leading provider of home and community-based specialty health care. Sevita serves adults and children with intellectual and developmental disabilities, individuals with complex care needs, people recovering from brain injury, children in foster care, adults and children with autism, and other individuals who may require care.

Experience

1. Marketing Manager Team Lead

   Sevita

   Jun 2023 — Present

   Serves as team lead and executive manager for the Pediatrics Services marketing team, which is comprised of 11 different brands, ensuring work is consistent with our brand strategy while providing constructive feedback and coaching• Creates and places English and Spanish digital ads, optimizing based on analytics• Works with media groups to develop news articles and press releases • Leads projects and initiatives to improve SEO • Utilizes HubSpot to schedule social media posts, publish blogs, and deliver email marketing campaigns • Produces multi-channel content and collateral• Effectively manages 20 different social media accounts across multiple different brands, analyzing and monitoring engagement• Partners with leadership teams to develop and execute marketing initiatives for new start locations across brands

Education

• Walter Cronkite School of Journalism and Mass Communication at Arizona State University

  Master of Science - MS, Digital Audience Marketing Strategy

• Arizona State University

  Minor, Communications

  2017 — 2020

• Thunderbird School of Global Management

  Bachelor's degree, Global Business Management

  2017 — 2020

• Arizona State University

  Certificate in Communication Training & Assessment