Valerie Capone

About Valerie Capone

Strategic marketing and communications leader with 15+ years of experience driving brand…

Experience

1. Director of Marketing & Communications

   Matrix Design Group, Inc.

   May 2024 — Present · Phoenix, AZ, US

   Strategic marketing and communications leader with 15+ years of experience driving brand growth, digital transformation, and business development in AEC and B2B sectors. Skilled in building marketing functions, leading cross-functional teams, and executing data-driven, multi-channel campaigns. Trusted partner to senior leadership, aligning marketing with business goals to increase visibility, stakeholder engagement, and thought leadership. Proven ability to manage budgets, lead high-performing teams, and deliver measurable results in competitive markets.Key Accomplishments:• Built and scaled the firm’s first formal marketing function, creating a measurable strategy and foundational processes aligned with business development, HR, and 12 technical disciplines.• Restructured and stabilized the MarCom team during rapid growth, improving workflow, collaboration, and accountability.• Developing and refining a firmwide marketing strategy with defined KPIs to guide brand visibility, campaign planning, and lead generation initiatives.• Expanded digital presence by launching Instagram and optimizing content strategy—achieving a 3x increase in impressions and 25% LinkedIn follower growth in 10 months.• Lead digital initiatives including intranet and website development, email marketing, and expanded social media to reach new client segments.• Drive thought leadership through content, external communications, and industry engagement to elevate firm expertise and visibility.• Partner with C-suite to align marketing strategy with organizational goals and brand positioning.• Oversee $250k+ annual marketing budget, ensuring efficient resource allocation and vendor management.

Education

• Bentley University

  Bachelor of Science - BS

• Villanova University

  MBA - Course Work

• Wentworth Institute of Technology

  Associate of Arts and Sciences - AAS

Skills

• Public Speaking
• Marketing Strategy
• Social Media
• Public Relations
• Marketing Communications
• Cross-Functional Team Leadership
• Creative Direction
• Marketing Management
• Project Planning
• Graphics
• Web Content
• Email Marketing
• Business Development
• Brand Management
• Leadership
• Internal Communications
• Management
• Online Marketing
• Social Networking
• Marketing
• Press Releases
• Newsletters
• Media Relations
• Copywriting
• Corporate Communications
• Adobe Creative Suite