Valerie Breitholle

About Valerie Breitholle

Curious Innovator | Consumer Insights Enthusiast | Culture BuilderI’ve always been driven by a deep curiosity to uncover what makes people tick. This passion led me into the dynamic world of consumer insights, where I’m obsessed with understanding what consumers truly want and translating those insights into strategies that inspire holistic brand experiences.Never one to stay within the box, I thrive on action—partnering across functions to design, innovate, and lead teams toward meaningful solutions. I’ve cultivated expertise in areas like brand strategy, innovation processes, and product design, always fueled by a love for continuous learning and growth.Today, I sit at the intersection of consumer insights, enterprise strategy, and R&D, bridging functions to create crave-worthy brand experiences that resonate deeply with audiences. Beyond innovating for consumers, my proudest moments often come from empowering organizations—whether through building high-performing teams, crafting capability trainings, or designing frameworks that unlock new potential.With roots in science and a commitment to precision, I leverage research principles to develop deep functional expertise in areas like market analytics, consumer segmentation, behavioral science, and product design research. I’m always exploring emerging methodologies while rolling up my sleeves to tackle the ambiguous challenges that drive progress.I also believe in fostering work cultures rooted in thought diversity, authenticity, and growth. By bringing people’s unique strengths to the forefront, I help teams thrive while creating environments where collaboration and fun coexist. After all, work is a big part of life, and we should enjoy what we do.If you enjoy talking shop—whether it’s about innovation, research approaches, or building a great work culture—I’d love to connect for a conversation.

Experience

1. Senior Manager, Consumer Insights, North American Beverages

   PepsiCo

   Feb 2025 — Present · Purchase, NY, US

   Responsible for identifying and embedding consumer and market insights to shape brand strategy, positioning, creative development, and innovation.Leads end-to-end research projects collaborating with cross-functional teams, managing and inspiring internal stakeholders.

Education

• University of Louisville

  MA, BA, Education, Biology

  1995 — 2003

Skills

• Product Innovation
• Consumer Behaviour
• Fmcg
• Food Processing
• Cross-Functional Team Leadership
• Ingredients
• Food Industry
• Project+
• Sensory Evaluation
• Management
• Consumer Behavior
• Leadership
• Team Leadership
• Qualitative Research
• Food Chemistry
• Shopper Insights
• Consumer Products
• Consumer Insight
• Project Management
• Product Development
• R&D
• Consumer Research
• Business Strategy
• New Product Development
• Food
• People Development
• Consumer Panels
• Statistical Modeling
• Food Science
• Segmentation
• Market Research
• Innovation Research
• Quantitative Research
• Marketing Research
• Customer Insight