Valerie B.

About Valerie B.

Valerie Bello is an award-winning media personality and marketing specialist. With over 20 years of experience in the Buffalo market, Valerie has captivated audiences and built strong connections through her dynamic presence on WYRK-FM’s \"Clay & Company\" mornings. Recognized as the Academy of Country Music\'s Best Radio Personality and the Country Music Association\'s Best Broadcast Personality, Valerie\'s achievements highlight her exceptional storytelling and engagement skills. Currently a marketing specialist at Sealing Devices Inc, Valerie leverages her extensive media background to craft compelling B2B marketing campaigns and strategies. She excels in content creation, CRM development, and automation, ensuring that every campaign resonates with its target audience. Valerie\'s expertise spans across video, audio, web, and social media platforms, making her a versatile and valuable asset for any marketing project. Her proficiency with tools such as HubSpot, Go High Level, Facebook Ads Manager, SEO, Google Analytics, WordPress, and Adobe Creative Cloud enables her to deliver innovative and engaging content that drives results. Valerie\'s passion for storytelling, combined with her technical skills, ensures that your brand\'s message is conveyed effectively and creatively. Partner with Valerie Bello and experience a unique blend of broadcast excellence and marketing innovation that will elevate your brand and captivate your audience. Contact Valerie today to transform your marketing efforts and achieve outstanding results.

Experience

1. Marketing Specialist

   Sealing Devices Inc.

   Feb 2024 — Present · Lancaster, NY, US

   Develop engaging content across various channels, ensuring consistency in messaging and tone, and collaborate with internal teams for content development. Strategize account-based marketing initiatives. Contribute to the company\'s brand identity, create cohesive branding materials with design teams, and enforce brand standards across all marketing collateral. Optimize website content for SEO, conduct keyword research, and enhance user experience in collaboration with web development teams. Develop and execute social media strategies to increase brand awareness and engagement, while monitoring industry trends. Integration and execution of HubSpot, utilizing its tools to streamline marketing processes and improve campaign effectiveness. Coordinated and executed trade show events, generating more qualified leads and strengthening brand visibility.

Education

• State University of New York at Buffalo

  Master of Arts (M.A.)

  2001 — 2008

• Medaille College

  Bachelor of Science (B.S.)

  1997 — 2001

Skills

• Media Studies
• Higher Education
• Digital Convergence
• Social Media
• Instructional Design
• Broadcast
• Press Releases
• Digital Media
• Voice Over
• Event Planning
• Radio
• Creative Writing
• Blogging
• Audio Editing
• Social Networking
• Multimedia
• Digital Imaging
• Higher Education Research
• Creative Problem Solving
• Video
• New Media Studies
• Creativity
• Public Relations
• Media Relations
• Public Speaking
• Teaching
• Professors