Valerie Beeson
- Role
- Director of Marketing at Greer Force Marketing
- Location
- Greensboro, GA, US
- LinkedIn followers
- 500 followers
About Valerie Beeson
Diversely knowledgeable and successful marketing leader with a proven track record of…
Experience
Director of Marketing
Jun 2023 — Present
As the director of marketing at a boutique agency, I am responsible for- Developing and executing marketing strategies across various industries to meet client needs. This includes conducting market research, analyzing competitors, developing branding and messaging, creating integrated campaigns, and more- Leading a talented team of marketers, designers, writers, and analysts to deliver innovative marketing solutions to our clients. I oversee collaboration and ensure campaign execution is on strategy- Managing client relationships day-to-day, pitching to prospective clients, and focusing on customer satisfaction to support retention and growth- Overseeing our technology stack, including tools for email, social, SEO, paid search, and tracking campaign analytics. I optimize the use of these tools- Analyzing performance data, providing strategic insights, and making data-driven optimizations to improve marketing effectiveness- Staying on top of the latest marketing trends, technologies, and best practices to keep our strategies ahead of the curve- Contributing to new service development initiatives and identifying growth opportunities for our agency- Supporting our agency\'s own branding, thought leadership marketing, and lead generation efforts- Managing budgets, timelines, resources, and workloads across my team to ensure excellence- Establishing processes and frameworks that allow my team to do their best client work.
Education
Georgia Institute of Technology
Economic Development Course through International Economic Development Council (IEDC), Development Economics and International Development
2014 — 2014
The University of Georgia
Bachelor of Arts, Broadcast News / Journalism
2003 — 2007
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