Valerie Z.

Senior Copywriter @Marketsmiths Content Strategists

Louisville, KY, US
MOBILE NUMBERS
+17•••••••98

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WORK HISTORY

Aug 2024 — Present

Senior Copywriter @Marketsmiths Content Strategists

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Lead writer and editor for a portfolio of B2B clients across SaaS, cybersecurity, fintech, automation, and global logistics. Develop voice-aligned, across-the-funnel content that supports demand generation, sales enablement, and customer retention—collaborating directly with strategists, SMEs, and client marketing teams.Content spans blog posts, white papers, eBooks, case studies, and web copy—with a strong emphasis on clarity, brand alignment, and performance. Internally, contribute to MarketSmiths’ own marketing efforts, including positioning work, campaign messaging, and strategic content development.Apply AI tools to enhance human-written content—optimizing for structural clarity, alignment with client objectives, gap analysis, and research efficiency.

EDUCATION

1994 — 1998

Indiana University Bloomington

Bachelor of Arts

2000 — 2001

Indiana University Bloomington

Master of Arts

SKILLS

AdvertisingVideoPress ReleasesDigital MediaInteractive MarketingEmail MarketingBrand ManagementNewspaperContent StrategyMarketing StrategyCopywritingJournalismSEOOnline AdvertisingBrand Development StrategyNews WritingBrand DevelopmentContent ManagementMobile MarketingIntegrated MarketingNew MediaEntertainmentNewspapersFacebookPublic RelationsMedia RelationsWritingContent MarketingBroadcastCreative StrategySocial Media MarketingSocial MediaOnline MarketingContent DevelopmentMarketingCopy EditingEditingStrategic Content DevelopmentFeature ArticlesBlogging

ABOUT VALERIE Z.

You talk. I write. Everyone thinks you’re brilliant. I’m a ghostwriter for tech…

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