Valerie Smith

Regional Business Director, Rare Disease Business Unit at Ipsen

Role: Regional Business Director, Rare Disease Business Unit at Ipsen
Location: Philadelphia, PA, US
LinkedIn followers: 500 followers

About Valerie Smith

MARKETING AND BRAND DEVELOPMENT LEADER • Over 20 years of marketing strategy and advertising experience, advancing brands and driving profitability across a range of industries including CPG, Financial Services and Pharmaceutical industries• Takes a holistic and integrated approach to achieving brand objectives and ROI goals • Insight-driven and results-oriented approach to strategic planning, brand development, and program implementation• Extensive experience in the pharmaceutical space across multiple therapeutic areas. Including both agency and client-side experience • Specialties include: HCP and Consumer marketing, strategy and brand planning, integrated communications, and new product launches

Experience

Regional Business Director, Rare Disease Business Unit
Ipsen
Dec 2023 — Present

Education

Fordham University
Bachelor of Arts (B.A.), Marketing & Psychology

Skills

Marketing Communications
Creative Direction
Direct Marketing
Creative Strategy
Social Media Marketing
Digital Strategy
Interactive Advertising
Email Marketing
Online Advertising
Digital Marketing
Relationship Marketing
Brand Development
Integrated Marketing
Advertising
Marketing
Database Marketing
Multi-Channel Marketing
Direct Mail
Account Management
Interactive Marketing
Mobile Marketing
Lead Generation

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