Valerie Roberts
Advertiser Data Science at Facebook
- Role
- Data Scientist at Meta
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Valerie Roberts
I\'m a data scientist who builds AI-powered analytics systems that turn complex…
Experience
Data Scientist
Jan 2019 — Present · Austin, TX, US
Led a program which delivered personalized email campaigns to thousands of clients and built a dashboard to house 2k+ personalized recommendations to create a scalable solution to support sales teams across NORAM, LATAM and EMEA regions- Built a multivariate linear regression that identified the most important variables for predicting CPA performance during periods of economic uncertainty and partnered with a cross functional task force to create a client facing brief and internal FAQ guide to support advertisers during those difficult times- Presented at 3 to 10 client events per year ranging from 1:1 deep dive conversations to 300+ person events where I serve as an expert on Meta\'s auction dynamics and advertiser best practices.
Education
The Hill School
High School Degree, General Studies
2007 — 2011
The George Washington University
Bachelor of Science (B.S.), Economics
2011 — 2015
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