Valerie Val Riley

About Valerie Val Riley

I lead the marketing team at Unbounce, which recently acquired Insightly CRM. We are a team of 17 savvy marketers who help go-to-market professionals make software investments with confidence. With a 100% distributed team across 3 time zones, we \'chase the sun\' every day to create memorable, effective campaigns that drive our business forward. We are dedicated to a blend of performance marketing and brand marketing to balance our approach between short term goals and the long-term growth of our brands. Prior to Unbounce, I was head of marketing for ITProTV, an EdTech company. I created and launched the company\'s first B2B marketing program in 2017 which resulted in 70% revenue growth over two years, wherein B2B went from 30% of revenue to 70% of revenue. I also managed the B2C function with an overall budget of $2.1M and a team of 10. I had a successful exit from this company via acquisition in 2022. My career (and my passion) is all about tech marketing (specifically SaaS). I focus on SaaS metrics to drive new business leads & pipeline, manage and expand existing customer relationships, and grow revenue. I work best in fast-paced environments that have a bias for action. I have experience in managing creative talent and technical marketing resources, including overseas and remote resources. I consider developing team members to their full potential as a vital part of my role as a marketing leader. I have experience in leading content marketing, corporate social media, digital marketing, media relations, internal relations, community relations, web presence management, marketing and sales support, trade shows, and special event management. I have managed relationships with external vendors, including PR firms, digital marketing firms, and freelancers. I have hands-on experience with CRM and marketing automation platforms and I am an expert user. I hold the Accredited in Public Relations (APR) certification. I am proficient in Agile project management for marketing and I have received training in Miller Heiman Strategic Selling.

Experience

1. Vice President of Marketing & Strategy

   Unbounce

   Jul 2024 — Present · Gainesville, FL, US

   Unbounce powers an analytics-driven customer journey by providing tools to capture, convert, and cultivate customer relationships. As VP of Marketing & Strategy, I report to the CEO and lead a distributed team of AI-driven marketing professionals to direct and shape our growth and the future of go-to-market SaaS.I was promoted into this role when Unbounce acquired Insightly in 2024.

Education

• University of Florida College of Journalism and Communications

  BS, Advertising

Skills

• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Marketing Strategy
• Email Marketing
• Online Marketing
• Advertising
• Press Releases
• Media Buying
• Social Media Marketing
• Trade Shows
• Graphic Design
• Message Development
• Event Management
• Integrated Marketing
• Management
• SEO
• Social Networking
• Strategic Planning
• Social Media
• Marketing
• Market Research
• Leadership
• Community Development