Valerie Howard
Content Specialist and Digital Copywriter
- Role
- Content Specialist at Deksia
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Valerie Howard
I am an experienced copywriter and content creator who is passionate about helping…
Experience
Content Specialist
Dec 2024 — Present · Grand Rapids, MI, US
Leads Deksia’s social media marketing department, overseeing content strategy, production, community management, and performance reporting across 16 diverse client accounts.Designed and launched Deksia’s influencer marketing offering from the ground up—including SOW development, influencer sourcing, outreach workflows, creative briefs, and analytics—transforming it into a six-figure revenue stream within four months.Writes and edits high-performing content across blogs, email campaigns, website copy, and social media platforms (Instagram, Facebook, LinkedIn, TikTok), optimizing for brand voice and SEO.Manages a creative team of two (graphic designer and videographer) and two interns to execute brand-aligned campaigns, ensuring on-time delivery and top-tier creative output.Drives measurable growth for clients, including a 900% increase in organic social media following over four months and a campaign that enabled a charitable donation.Actively contributes to brand voice and messaging strategy, supporting the Director of Strategy in client discovery and positioning sessions.
Education
Calvin University
English Literature, Dance
2015 — 2016
Hillsdale College
English Literature, Dance
2012 — 2015
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