Valerie Moyer
Research Lead; Brand Strategy & Insights
- Role
- Research Lead at Vanguard
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Valerie Moyer
20 years of experience in market research with an emphasis on customer loyalty and customer relationship management. Strong quantitative research skills and familiarity with various methodologies. Experienced in managing ad hoc and large tracking programs. Skilled in setting objectives and coordinating strategies to meet them. Well-developed communication skills from working with an array of clients in the financial services and technology and telecommunications sectors. Excellent organizational skills and ability to work well with individuals and teams of diverse backgrounds.
Experience
Research Lead
Sep 2017 — Present · Malvern, PA, US
Education
University of Chicago
MA, Social Sciences
Penn State University
BS, Psychology
1991 — 1994
Skills
- Focus Groups
- Segmentation
- Questionnaires
- Market Research
- Primary Research
- Advertising Research
- Customer Insight
- Brand Loyalty
- Questionnaire Design
- Consumer Behaviour
- Data Analysis
- Survey Design
- Survey Research
- Marketing Research
- Quantitative Research
- Brand Equity
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