Valerie Geaney
Executive Director, Customer Relationship Management (Americas Digital Transformation) @Shiseido
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WORK HISTORY
Executive Director, Customer Relationship Management (Americas Digital Transformation) @Shiseido
New York, NY, US
Lead CRM digital transformation for 5 luxury beauty brands, architecting a data-driven, omni-channel strategy rooted in advanced customer analytics• Built and lead a high-performing CRM team (6), fostering collaboration across Ecommerce, Marketing, and Media to accelerate digital growth• Championed innovation and change management, implementing a Customer Data Platform and AI solutions to unify data, scale personalization, and modernize execution• Drive strategic insights into action, shaping acquisition, retention, and lifecycle strategies that unlock double-digit growth, significant cost savings, and efficiency gains• Oversee annual CRM budget, maximizing ROI through strategic vendor partnerships, portfolio optimization, and resource allocation
EDUCATION
University of Connecticut School of Business
Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT VALERIE GEANEY
Transformational CRM executive with 20+ years of experience leading high-performing teams and shaping data-driven marketing strategies across luxury beauty and media industries. Expert in driving digital innovation through AI, Customer Data Platforms, and omnichannel lifecycle programs to enhance customer engagement and performance. A strategic leader known for building scalable CRM ecosystems, fostering cross-functional collaboration, and turning insights into impactful business outcomes.
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