Valerie Cook
Revenue Strategy Director @Rudding Park
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WORK HISTORY
Revenue Strategy Director @Rudding Park
Harrogate, GB
Lead the resort’s revenue strategy across Rooms, Spa, MICE and ancillary revenue streams.• Own forecasting, pricing strategy and revenue planning to deliver accurate, insight driven commercial decisions.• Partner with senior leadership to shape long term commercial direction and identify new revenue opportunities.• Strengthen data capability, reporting and commercial processes to support growth and profitability.• Provide strategic ownership and evolution of all commercial systems, ensuring strong data governance, cross department adoption and continuous enhancement of system capability to support pricing, forecasting, operational efficiency and wider commercial strategy.
EDUCATION
Sheffield Hallam University
Bachelor of Science (BSc), Hotel and Tourism Management
SKILLS
ABOUT VALERIE COOK
I am a commercial leader with expertise in revenue strategy, pricing, forecasting and cross functional team leadership within luxury hospitality. Over 20 years, I have progressed from front of house operations to senior strategic roles, giving me an end to end understanding of the guest journey, commercial levers and operational realities.In my current role as Revenue Strategy Director, I lead the revenue planning and forecasting for a multi faceted resort, partnering closely with Sales, Marketing and Operations to drive sustainable revenue growth. I am known for improving forecast accuracy, strengthening pricing strategy, and building high performing teams that deliver exceptional results.My leadership style is collaborative, data driven and people focused. I thrive in environments where commercial strategy, guest experience and operational excellence intersect.
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