Valerie Arko
Marketing Campaign Specialist @Yardi
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WORK HISTORY
Marketing Campaign Specialist @Yardi
Chicago, IL, US
The Marketing Campaign Specialist develops and manages marketing strategies and plans to execute marketing activities related to an assigned product line/or vertical market. This role requires collaboration with a variety of departments to develop product marketing strategies and daily collaboration with an assigned in-house writer, graphic designer and shared marketing resources to execute marketing activities according to plan. The Marketing Campaign Specialist coordinates the production of marketing collateral (e.g, ads, brochures, website content, email campaigns, eNewsletters, videos, social media, client success stories, press releases, white papers) and sales tools (e.g, sales proposal content, presentations, scripts). The Marketing Campaign Specialist coordinates with internal event and regional marketing teams to deliver marketing materials, event invitations, event displays, swag, speaking proposals and presentation content for Yardi events, client events, trade events, and industry associations.ESSENTIAL RESPONSIBILITIES•Delivers marketing strategy and plan and contributes to the sales strategy and plan for assigned product/market•Collaborates with sales, services and product development teams to continually review, align and evolve sales and marketing strategy•Manages production and delivery of all marketing activities for assigned product/market•Understands the client and prospect base and develops effective sales and marketing messaging•Oversees marketing efforts (e.g, messaging, promos) and strategy for events•Develops strong calls to action to generate leads and manages the prospect funnel for desired results•Leverages various marketing systems to coordinate and deliver marketing collateral•Tracks and analyzes the effectiveness of product/market marketing content•Understands Yardi corporate culture, messaging and branding•Communicates and collaborates regularly with project and product stakeholders
EDUCATION
Bowling Green State University
Bachelor’s Degree, Broadcast Journalism
SKILLS
ABOUT VALERIE ARKO
I’m a collaborative marketing professional with experience building and executing campaigns that move audiences from awareness to action.At Yardi, I develop and manage marketing strategies for assigned product lines, working cross-functionally with sales, product and creative teams to deliver integrated campaigns, event marketing, sales enablement tools and performance-driven content. I focus on aligning messaging with business goals while continuously analyzing results to improve impact.Before joining Yardi, I spent over three years at GE Lighting leading social media strategy, influencer partnerships, paid media initiatives and product launch communications. I also previously worked in B2B media at Aging Media Network, where I supported inbound marketing, webinars, event promotion, podcast management and client-sponsored content across multiple industry brands.I earned my bachelor’s degree from Bowling Green State University and have built my career around blending creativity with strategy. I’m passionate about brand storytelling, campaign performance and collaborating with teams to drive meaningful results.
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