Valeria Pineda

Retail Performance Project Manager, Tr Americas @Parfums Christian Dior

Miami, FL, US

Lead the regional rollout of Dior’s first retail performance tool across key Travel Retail locations, coordinating cross-functional teams to ensure seamless implementation, adoption, and issue resolution, driving the digitalization of retail processes and enabling real-time sales tracking• Drive data-driven retail excellence by designing and maintaining performance dashboards, validating sell-out accuracy, and producing monthly and quarterly reports leveraged by training and management teams to elevate store performance, empower beauty consultants, and enhance overall KPI results• Train and coach store teams and managers on retail tools and KPI insights, strengthening their expertise and efficiency to drive higher sell-out performance and achieve targets across key points of sale• Manage regional retail initiatives, including The Dior Expert Team, overseeing budget planning, annual projections, expense tracking, and performance monitoring for a team of four artists, driving brand visibility and increasing store sell-out• Develop training content in collaboration with the Head of Retail Excellence and Education to coach and elevate store management, enhancing their ability to analyze sell-out data, focus on key KPIs, and drive team sales efficiently

Florida International University - College of Business

Bachelor of Business Administration - BBA, Business Administration and Management, General

Marymount School Barranquilla

Highschool

Miami Dade College

Associate of Arts - AA, Business Administration and Management, General