Valeria G. Leyva

About Valeria G. Leyva

I am a bilingual professional with 10+ years of international experience in event production (conferences and festivals), managing teams, and leading customer and client relations. Most recently, I have worked on projects focused on nightlife research and advocacy, and international tourism. I am also passionate about education, diversity, equity, and inclusion (DEI), and sustainability in the creative industries. My experience includes working for SXSW, iHeartMedia, APIC, Toyota, Apple Music (contractor), VICE Media, and VibeLab. Some of my most proud achievements include booking a local music festival; programming and managing logistics for over a thousand conference sessions, a mentorship program for independent artists and emerging professionals, and a partner-facing program; working on the programming of the first music conference in Riyadh, KSA; conducting research on nighttime economies around the world; and helping ensure the inclusion (and increase) of diverse voices in the projects I have worked on.Let\'s connect!v••••••••@gmail.com

Experience

1. Conference Programming

   SXSW

   Nov 2025 — Present

Education

• ESCP Business School

  Master of Science

• Berklee College of Music

  Master of Arts

• Texas State University

  Bachelor's Degree

Skills

• Editing
• Digital Photography
• News Writing
• Photojournalism
• Video Production
• Booking Shows
• Photoshop
• Social Media Marketing
• Events Coordination
• Event Planning
• Audio-Visual Production
• Audio Editing
• Promotions
• Festivals
• Event Management
• Tv News Production
• Video Editing
• Radio Promotions
• Live Event Producer
• Social Media
• Public Speaking