Valeria B.

WORK HISTORY

EDUCATION

ABOUT VALERIA B.

I am a trilingual professional (fluent in Spanish, English and French), and I have finished an MSc in International Strategic Marketing with Distinction at the University of Glasgow in September 2022. I am passionate about understanding consumer behaviour and identifying insights that help brands satisfy consumers\' needs with their value propositions. I started my career in 2012 working for EXSA (a Peruvian B2B rock fragmentation services company). I performed several roles in sales, international business, strategic planning, and marketing. In 2017 I was promoted to Senior Innovation Manager. In this role, I discovered that consumer insights are the fuel to trigger innovation. I had the opportunity to learn how to find insights and design solutions using Design Thinking from IDEO\'s online learning programme and apply it to a real-work environment. I created and implemented the innovation process for this company and provided design thinking training for the staff. After almost eight years in EXSA, I wanted to learn from new industries, so I started working as Planning and Innovation Director for Nodos, a Peruvian Advertising and Digital Marketing Agency. I was responsible for finding consumers\' insights through primary and secondary market research to develop communication strategies that helped the creative team create advertising campaigns. My innate curiosity and creative thinking helped me develop innovative strategies for these businesses while being customer centric. I have worked with several Peruvian brands in food and beverages, insurance, education, banking, health care and retail. I also worked with international brands in Peru, like L\'Oréal, Stella Artois, Corona, Beck\'s, Gatorade, and Pepsi. My career aspirations include working with global brands to help them better understand their consumers\' insights and develop new products, services and strategies that can improve people\'s lives while generating value for organisations.