Valeria Zambrano
Marketplace & Ecommerce Manager @FNAC España
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WORK HISTORY
Marketplace & Ecommerce Manager @FNAC España
Led marketplace expansion, achieving 40% sales growth in the book category within the first year through the implementation of optimized pricing strategies, vendor negotiations, and a focused product portfolio expansion.• Leveraged data analytics (Google Analytics, Adobe Analytics) and conversion rate optimization (CRO) strategies to improve market positioning, resulting in a 15% increase in traffic and a 10% improvement in conversion rates.• Exceeded revenue targets by enhancing logistics operations through reduced delivery times, optimized supply chain processes, and improved vendor relationships, leading to stronger product availability and market reach.
EDUCATION
UCEDA
Business English
ecommaster.es, Escuela Ecommerce y marketing digital
Master´s Digital Marketing and E-commerce.
Universidad Rey Juan Carlos
Master´s Digital Marketing and E-commerce
ESIC: Business & Marketing School
Bacherlor´s Marketing and Sales.
KSchool
Master´s in E-commerce and Amazon.
The Wharton School
Omnichannel Retail Strategy Specialization
ABOUT VALERIA ZAMBRANO
E-commerce & Marketplace Expert | Business Development | Amazon | Digital Growth Strategist | Data-Driven Decision Making | Category manager | FNAC
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