Valeria Vallejo

Marketing Manager (Ftc) @Innovate Uk Business Connect

GB

Responsible for delivering high-impact engagement activities that drive positive change. My role involves understanding our client needs, audience preferences, and the goals of Innovate UK Business Connect, to execute effective campaigns targeting diverse audiences-Collaborating with colleagues and contractors to design and deliver marketing campaigns that meet client and IUK BC objectives-Creating and sharing stories that showcase IUK BC’s impact on driving societal and sustainable change-Leading innovative campaigns that combine both consumer and business-facing initiatives-Partnering across IUK BC to ensure all skill sets are aligned with strategy and values, maximizing campaign effectiveness-Managing budgets, timelines, and project forecasts, ensuring stakeholders are kept informed of any changes-Setting clear objectives for campaigns and measuring success against those objectives-Engaging new audiences and integrating them into IUK BC’s influential network of innovators-Capturing and leveraging audience insights to continually improve how IUK BC engages with clients, partners, and businesses.

The University of Manchester

MSc, Innovation Management & Entrepreneurship

Unidad Educativa Bilingüe Delta

High School

University of Navarra

Advertisement & Public Relations