Valeria Salonia
Digital Business Manager @Ginori 1735
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WORK HISTORY
Digital Business Manager @Ginori 1735
Firenze, IT
Lead the digital business of Ginori 1735 driving e-commerce growth through conversion optimization, UX, CRM, and strategic campaigns. Manage a cross-functional team and deliver omnichannel initiatives in close collaboration with retail, marketing, and IT, ensuring seamless premium customer experiences.
EDUCATION
Alma Mater Studiorum – Università di Bologna
Scienze politiche
Sciences Po
Etudes et stratégie marketing et communication, Etudes Politiques
SKILLS
ABOUT VALERIA SALONIA
Senior e-commerce and digital business leader with a strong track record in luxury and lifestyle brands. Specialized in driving online growth, optimizing conversion and customer journeys, and leading cross-functional teams to deliver premium digital experiences. Highly analytical, with solid experience in KPI-driven decision making to inform strategic initiatives and maximize online growth and engagement. With a strong background in FMCG and luxury environments, I bring a holistic perspective that combines digital execution, commercial performance and deep consumer understanding. I thrive in cross-functional, international settings and enjoy transforming insights into concrete actions that generate sustainable growth.Skills: Digital & E‑Commerce |Digital strategy//E-commerce operations//Merchandising //Performance marketing //UX & catalog management //Email marketing //KPI analysis//Omnichannel processes //Forecasting// Management // Mass Market, Pharmaceutical, Retail //Luxury Brands//
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