Valeria R.

Content Designer @DeepL

England, GB

As a Content Designer on the Marketing team, I’m now responsible for creating content that spans the entire digital lifecycle, tells a cohesive story across touchpoints, and drives user activation, conversion, and retention.Key responsibilities- Continuing to apply and evolve my expertise in creating high-impact post-sales content, including onboarding sequences and support materials, now integrated into a comprehensive strategy for the entire user journey- Writing and designing content for free and paid users, including email marketing campaigns, to drive feature adoption and boost retention- Using customer research and AI-powered audits to inform content strategy, guide A/B testing, and adapt copy to meet the specific needs of each customer segment- Collaborating with designers and campaign managers to ensure content strategy and execution are aligned with broader marketing objectives.