Valeria Plata Franco
Global Insights Analyst @PLAION
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WORK HISTORY
Global Insights Analyst @PLAION
I implement data-driven analyzes to inform strategic business decisions, optimize financial performance, and expand market presence. I am responsible for forecasting demand and market trends, estimate sales performance for multiple videogame franchises, and presenting complex information to stakeholders in a clear and understandable way. I collaborate across functions and departments to improve execution and ensure alignment with business objectives.Other tasks include setting sales targets, approving orders and helping define the allocation of marketing budgets.
EDUCATION
Toulouse School of Economics
Bachelor's degree
Lycée Français Paul Valéry
Bachillerato
Toulouse School of Economics
Master's degree
SKILLS
ABOUT VALERIA PLATA FRANCO
I am passionate about consumer behavior and understanding decision-making, which has led to experiences in economics, antitrust consulting, and business analysis in the videogames industry. After graduating with a Master\'s degree from the Toulouse School of Economics, I worked for over four years as an economist in a German consulting company in cases about mergers, cartels, and abuse of dominant market position. There, I had the opportunity to be an economics expert in Court cases in Spain. Since then, I have furthered my experience in the videogames sector, working as a business analyst, where my main tasks are forecasting demand, assessing risks, and creating ad hoc reports based on specific company needs. In my work I combine robust data analysis with a delivery of results that is clear and approachable. I am curious, independent and proactive, while also valuing teamwork and building a supportive work environment.
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