Valeria L.
Senior Program Manager, Personalization & Membership @Tailored Brands, Inc.
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WORK HISTORY
Senior Program Manager, Personalization & Membership @Tailored Brands, Inc.
US
Translate Membership and Personalization strategy into structured, prioritized enterprise initiatives. Act as portfolio integrator and governance lead. Own roadmap consolidation, initiative sequencing, risk management, and executive reporting across the Personalization & Membership portfolio.
EDUCATION
Universidad de Granada
Bachelor's degree, Business, Management, Marketing, and Related Support Services
El Paso Community College
Associate's degree, Accounting and Business/Management
Universidad de Granada
Study Abroad, Marketing
The University of Texas at El Paso
Bachelor's degree, International Business, Marketing
The University of Texas at El Paso
Master of Business Administration - MBA, Business Administration and Management, General Management
ABOUT VALERIA L.
Senior Strategy Program Manager with a passion for turning bold ideas into business reality. I bring 5+ years of experience leading complex enterprise projects all with a focus on driving measurable impact and stakeholder alignment.Known for my calm-under-pressure leadership style, I thrive at the intersection of strategy, technology, and execution. I’m fluent in project lifecycles, data integration, and marketing technologies, with a knack for building clarity out of complexity. I believe in asking the right questions, defining the KPIs that matter, and delivering results that stick.Skilled in:• Enterprise project & program management• Cross-functional stakeholder communication• Marketing & customer experience strategy• Vendor management & procurement• Budgeting, KPIs, and performance reporting• Event & launch planningEducation:• BBA in International Business & Marketing — The University of Texas at El Paso• MBA — The University of Texas at El Paso
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