Valeria Germanova
Digital Media Strategist @WITHIN
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WORK HISTORY
Digital Media Strategist @WITHIN
New York, NY, US
As a Digital Media Strategist, I manage end-to-end paid media strategy for large retail brands, combining data-driven analysis and strategic planning to succeed in competitive markets. My work spans across Paid Social, SEM, Programmatic, SEO, and Influencer Marketing, with a focus on aligning media investment with client growth goals.Some of my responsibilities include:• Developing and executing paid media strategies tailored to client objectives.• Managing media budgets, ensuring efficient allocation and measurable ROI.• Campaign planning, execution, optimization, and reporting across channels.• Analyzing performance data to identify opportunities, guide strategy, and improve outcomes.• Building and presenting insights that influence broader marketing and business decisions.
EDUCATION
The Wharton School
Bachelor's degree, Marketing & Business Analytics
Albuquerque Academy
ASSIST Exchange Student, Junior
ABOUT VALERIA GERMANOVA
I’m a Digital Media Strategist with a background in Marketing & Business Analytics from the University of Pennsylvania, focused on helping brands achieve scalable growth through paid media.I specialize in end-to-end media management - from strategy and planning to execution, optimization, and performance reporting across channels, currently focused on retail / CPG. What excites me most is turning data into strategy that helps brands grow, resonate with their audiences, and thrive in a competitive landscape.Always love hearing different perspectives on marketing and strategy - feel free to message me if you want to chat!
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