Valeria Fachetti

About Valeria Fachetti

As a seasoned B2B Marketing & Sales Strategist, I bring over 20 years of experience at the intersection of payments, technology, and digital transformation. I specialize in building data-driven strategies that generate demand, accelerate pipeline, and deliver measurable results across Latin America and global markets.At Visa, I lead the transformation of the Acceptance Marketing strategy for Latin America, partnering with acquirers, PayFacs, and merchants to position Cybersource solutions, fraud prevention, and digital payments across the full customer journey. By implementing an audience-centric, insight-driven approach, I’ve successfully connected awareness with business impact—contributing to double-digit growth in key segments.Before Visa, I held strategic marketing roles at Verint Systems and Nortel Networks, where I led go-to-market transitions, expanded partner ecosystems, and increased brand visibility throughout the Americas. I’m experienced in aligning cross-functional teams around unified messaging and go-to-market execution.My work is powered by a strong foundation in AI, data analytics, cloud solutions, Agile Marketing, and Design Thinking. I continue to expand my capabilities through executive programs at MIT (AI Strategy) and Cornell University (Leadership).According to the CliftonStrengths report, my top strengths are Responsibility, Communication, Includer, Maximizer, and Arranger—qualities that drive my collaborative style and focus on excellence and results.Fluent in Portuguese, English, and Spanish, I thrive in multicultural, matrixed environments and am passionate about driving transformation in the payments and technology ecosystem.

Experience

1. Director of Field Marketing, & Integrated Marketing

   Visa

   Dec 2021 — Present · Miami-Fort Lauderdale, FL, US

   Architect and lead integrated, multi-channel GTM campaigns supporting Visa’s global Acceptance portfolio, aligning Product, Sales, Solutions, and Regional Marketing teams.Designed scalable campaign frameworks and seller journey models adopted across multiple markets to standardize messaging, execution, and measurement.Programs influenced ~40% of closed-won deals, directly linking campaign strategy to pipeline creation and revenue outcomes.Partner closely with Product Marketing and Sales leadership to translate complex product capabilities into cohesive, audience-specific narratives across ABM, digital, events, and executive engagements.Led executive-level customer councils and flagship events to reinforce Visa’s strategic positioning with enterprise merchants, acquirers, and PayFacs.Established campaign performance governance using Eloqua, Dynamics, and Power BI, enabling end-to-end visibility into funnel performance, ROI, and optimization opportunities.Operate as a senior advisor to regional teams, balancing global consistency with local relevance in a highly matrixed environment.

Education

• FAAP - Fundação Armando Alvares Penteado

  Pos graduation on Telecom, Telecomunications

• BSP - Business School São Paulo

  MBA, Executive MBA

• Universidade Santana

  Business Administration

Skills

• Sales
• Customer Satisfaction
• Enterprise Software
• Sales Management
• Team Leadership
• Business Development
• B2b
• Direct Marketing
• Channel
• Business Planning
• Competitive Analysis
• Budgets
• Telecommunications
• Marketing
• Crm
• Marketing Strategy