Valentine Lacroix Marcillaud
Customer Experience Manager @Malakoff Humanis
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WORK HISTORY
Customer Experience Manager @Malakoff Humanis
Région de Paris, FR
Périmètre : santé, prévoyance, services santé • Application des méthodes CX : ethnographie BtoB et BtoBtoC; personae & carte d\'expérience; PoC du concept. • Cadrage de l\'expérience client digitale : définition des parti-pris expérientiels, construction des parcours-cibles, ateliers blueprint, priorisation MVP… • Co-construction de prototype : wireframes UX & tests utilisateurs • Suivi du développement (méthode agile): ateliers CX/UX/UI, suivi PO, implémentation du tracking.
EDUCATION
HEC School of Management
Mastère, Intelligence Marketing
IÉSEG School of Management
BAC+5, Marketing, gestion
ABOUT VALENTINE LACROIX MARCILLAUD
Senior Marketing with 15 years experience in large and global companies to “startup” companies Expertise: Digital Marketing, e-commerce, Customer Experience, Product development, CRM & segmentation, Business development. Industries: Cosmetics, Professional services, Medical equipment, Marketplace, insurance
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