Valentina Visentin
Marketing Manager @Mac System S.R.L
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WORK HISTORY
Marketing Manager @Mac System S.R.L
Sono responsabile dello sviluppo, implementazione ed esecuzione del piano di marketing strategico per le linee di business al fine di attrarre potenziali clienti e fidelizzare quelli esistenti.Sono responsabile dello sviluppo di brief creativi e della direzione creativa per raggiungere gli obiettivi per tutte le comunicazioni pubblicitarie e rivolte al pubblico, comprese le risorse stampate, digitali e videoSono responsabile dell\'ideazione ed esecuzione di campagne multicanale lungo tutto il ciclo di vita del potenziale cliente e del cliente, occupandomi di garantire l\'allineamento delle comunicazioni e della messaggistica in tutti i canali. Gestisco contenuti e aggiornamenti, stabilendo linee guida per il budget, partecipo a eventi, documento i processi aziendali e fornisco supporto alle venditeSono responsabile del monitoraggio dell\'efficacia e dell\'impatto delle attuali iniziative di marketing monitorando, analizzando e ottimizzando di conseguenza e mi riferisco ai dirigenti senior su programmi, strategie e budget di marketing
EDUCATION
Promptdesign.it
Prompt Designer
Ef School
Business english
Università degli Studi di Trieste
BA (HONS) DEGREE, Marketing & Communication
SKILLS
ABOUT VALENTINA VISENTIN
I am a Marketing Manager specialized in B2B strategy, with 15+ years of experience in developing marketing plans, defining market positioning, and managing multichannel communication projects.I support companies in turning growth goals into measurable, actionable strategies, combining analytical thinking, creativity, and a strong focus on performance and KPIs.Throughout my career, I have led strategic marketing initiatives across multiple industries — security, IT, design, furniture, renewable energy, food & beverage — working closely with Sales, Business Development, and Product teams.My key strength lies in understanding markets, analyzing competitive dynamics, and translating insights into clear strategic direction.Core Expertise:Marketing strategy & market positioningMarket, competitor, and audience analysisDesign and execution of multichannel marketing plansLead generation & nurturing workflowsPerformance marketing & KPI monitoringBudget planning and optimizationBrand development & corporate identity projectsTeam coordination & cross-functional collaborationMy approach is methodical and structured: analysis first, clarity on objectives, strategic planning, and continuous performance evaluation.With a mix of empathy, organization, and critical thinking, I quickly integrate into teams and become a trusted partner in strategic decision-making.If you are looking for a marketing professional capable of strengthening market presence, supporting the sales pipeline, and leading structured B2B marketing initiatives, let’s connect.
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