Valentina Daniel

About Valentina Daniel

EXCEPTIONAL SALES & TRADE MARKETING LEADER | Advisor Engagement & Growth StrategyStrategic sales and marketing leader with 20+ years in the hospitality and travel industry, specializing in trade marketing, advisor engagement, and revenue-driving partnerships within the luxury travel space.Currently leading high-impact initiatives that connect brand, sales, and the advisor community—developing programs, platforms, and strategies that strengthen relationships, improve communication, and drive measurable growth. Known for turning complex ideas into actionable plans that support both short-term performance and long-term brand equity.Highly collaborative and execution-focused, with a track record of launching new tools, managing cross-functional initiatives, and elevating partner engagement through targeted content, training, events, and digital experiences. I thrive in fast-paced environments, operate with a strong sense of urgency, and lead with integrity, clarity, and purpose.Bilingual in English & Spanish, with a passion for continuous improvement, innovation, and creating meaningful impact through partnership.Core CompetenciesTrade & Strategic Marketing (B2B/B2B2C)Sales Enablement & Advisor EngagementLuxury Travel PartnershipsIntegrated Communication StrategyRevenue & Performance OptimizationExecutive & Partner PresentationsProgram & Product LaunchesProject & Stakeholder ManagementEvents, Training & Industry ConferencesReporting, Insights & KPI Tracking

Experience

1. Trade Marketing Manager

   Windstar Cruises

   Jul 2024 — Present · Miami, FL, US

   At Windstar Cruises, I lead trade marketing strategy with a focus on driving sales performance and empowering our advisor network with the tools, insights, and content they need to confidently sell our luxury yacht-style cruises.Develop and execute strategic B2B marketing plans that align with revenue goals and deepen advisor engagementCreate high-converting sales tools, promotional materials, and branded communications tailored to travel agency partnersLead trade communications across newsletters, campaign updates, and sales alerts to maintain strong brand visibilityManage co-op marketing programs and paid media placements, ensuring data-driven performance and measurable ROICollaborate closely with Sales to execute impactful webinars, in-market activations, and advisor-facing eventsChampion our Star Specialist trade education platform to expand product knowledge and drive bookingsPartner cross-functionally with creative, digital, and product teams to align messaging and accelerate go-to-market executionUse marketing as a strategic lever to generate demand, support conversion, and grow revenue through the advisor channel

Education

• Florida International University

  Bachelor of Science (B.S.), Hospitality Administration/Management

  2003 — 2009

Skills

• Cruises
• Event Planning
• Hotels
• Cruising
• Resorts
• Sales
• Training
• Customer Satisfaction
• Cruise Lines
• Customer Service
• Leisure Travel
• Reservation
• Hospitality Industry
• Sales Management
• Training Delivery
• Employee Training
• Travel Management
• Hotel Management
• Event Management
• Revenue Analysis
• Hospitality
• Tourism
• Hospitality Management