Valentina Carbonara

Customer Insights Manager @Stellantis

Alba, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2019 — Present

Customer Insights Manager @Stellantis

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Torino, IT

Managing the entire research process (client brief, sample composition, methodology, questionnaire design, relationship with the external supplier, data analysis, reporting, results presentation to the top management), assuring accuracy and on time delivery in order to support innovation plans, brand development, business decisions.I am in charge of the following research areas: Mystery Pricing, Mystery Shopping projects, a syndicated survey (IACS) monitoring After Sales Customer Satisfaction, Customer profiling & segmentation for media target planning, Product features researches.Scope: all the 14 Stellantis brands (both passenger cars & commercial vehicles) within Enlarged Europe.

SKILLS

Marketing StrategyProduct MarketingProduct DevelopmentPricing StrategyNegotiationBrand DevelopmentMarket AnalysisCompetitive AnalysisConsumer InsightsProduct ManagementPerformance MonitoringTeamworkForeign LanguagesCross-CulturalProactivityResults OrientedCuriosityBusiness IntelligenceBusiness AnalysisAbility to Work Under Strict DeadlinesGermanBrand ManagementMarketing ManagementPricingItalianDigital MarketingAnalysisEnglishManagementStrategy

ABOUT VALENTINA CARBONARA

Marketing Professional with almost 20 years of relevant experience gained in…

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Valentina Carbonara — Customer Insights Manager at Stellantis in Alba, IT | Unifers