Valentina Baccega
Digital Director @Mindshare
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WORK HISTORY
Digital Director @Mindshare
Milan, IT
Led a digital marketing team of 12 overseeing branding and performance strategies• Developed cross-disciplinary projects leveraging MarTech, data management, and SEO to drive business growth• Implemented advanced measurement frameworks to optimize campaigns• Directed full-funnel social content strategies aligned with brand objectives• Partnered with creative agencies to deliver integrated omnichannel solutions
EDUCATION
IULM University
Bachelor's degree, Communication and Media Studies
University of Milan
Master degree, Economics and Political Sciences
SKILLS
ABOUT VALENTINA BACCEGA
A results-driven Media Director with over 13 years of experience leading multi-channel marketing strategies, combining brand development, offline and digital communication.Proven ability to lead marketing teams, manage budgets, and develop innovative campaigns aligned with business and brand goals.
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