Valentina Vella

Marketing and Communication Strategy Director, Head of Advertising @Tlc Web Solutions

Genoa, IT

Definition of communication strategies aimed at brand building and/or strengthening and consolidating brand leadership, awareness, relevance, engagement. Strategies are defined on the basis of scenario analysis, brand positioning analysis, analysis of competitors, customer personas and customer journey analysis, volumes and users intent research- Art & communication direction- Media planning and strategy definition of online media campaigns: channels and share budgets, key messages, ads, banners (formats, copy and visuals), communication and art direction- Brand channels & communication Audit aimed at identifying any critical points, new opportunities and then defining an action plan- Implementation, monitoring and optimization of corporate / sustainability communication strategies (brand building, leadership, relevance, engagement, reputational capital)- Data analysis and performance marketing: KPI definition and tracking, data collecting, monitoring, optimization, visualization.The activities concern international brands and companies:

L.U.M.S.A.

Laurea Magistrale LM, Scienze della Comunicazione: Communication, Marketing & Journalism Degree

University of Tampere

Erasmus Scholarship (9 months), Social Sciences, Journalism and Communication Department